Contact Information
3A Edgewater Road, Dargan , Belfast, BT3 9JQ
Detailed Information

Customer services: 0330 100 0448

Switchboard: 028 9078 3430

OTC Direct: 0203 044 2200

Customer Solutions Team: 0800 032 0579

Fax: 028 9077 1134


In the event of an emergency (i.e.,urgent CD lines being required) when Belfast Service Centre is open or closed, please call customer service on 0330 100 0448.

Outside of normal opening hours, when you enter your account number, you will hear a message advising you of your supplying Service Centre which you will need to make a note of, you will then be directed to the out of hours security company who will handle your call and direct it to the appropriate service centre. Please note, all emergency call outs will incur a £100 charge, plus courier charges.



Alliance Healthcare:

OTC Direct:





Andrew McMichael, Service Centre Manager: 028 9095 0064

Gillian Morrow, Key Account Manager:

+44(0) 7977 020941



Full-Line Pharmaceutical Wholesaler



Alliance Healthcare is the UK’s largest distributor and wholesalers of pharmaceutical, medical and healthcare products. Our business was founded by local pharmacists to support community pharmacy. Over eighty years on our commit and passion remains the same. Like the pharmacies we work with we are committed to being the best provider of healthcare services and finding solutions to help our customers make a real difference in their patients’ lives.  We supply a comprehensive range of pharmaceutical and healthcare products, with 12,000 product lines available on a twice daily delivery service and 9,000 available next day. We also launched a single sign-on business-to-business portal, with over 31,500 registered users. Sign up to register and access the portal via


Product categories include:

Ethical – A comprehensive range of branded pharmaceutical products.

Generics – An alternative to branded prescription products, with a full range including over 3,000 products in own award-winning brand Almus.

Parallel Imports (PIs) – A comprehensive and competitive range of parallel import products.

Health and Beauty – More than 4,000 products including P-Meds and GSL and over the counter products.

Surgical – More than 10,000 products including woundcare, hosiery, incontinence, colostomy, ileostomy and urostomy products.

Special obtains, and unlicensed and batch medicines – Unlicensed medicines created for patients, where is no suitable licensed product available.

Alvita – Alliance Healthcare’s own label brand of high-quality products. We believe that essential patient and personal care products should be available to everyone at an affordable price, without compromising on quality. All products are carefully and ethically sourced from reputable manufacturers and offer a wide range of pharmacy quality alternatives to leading brands.

Almus also part Alliance Healthcare, is a growing and innovative range of medicines. Almus medicines are produced through partnership with many of the world’s leading manufacturers, to provide high quality medicines, with a focus on cost efficiency. The Almus product range spans a wide and growing variety of therapeutic categories.

Established in 1996, OTC Direct is one of the leading short line pharmaceutical wholesale providers in the United Kingdom, providing a wide range of generics, parallel imports (PIs), and surgical products. We support independent pharmacies, offering unrivalled value and supply.

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