PHOENIX launches PHOENIX Gateway, a simpler way for pharmacies to order

PHOENIX UK has launched PHOENIX Gateway, its new ordering platform designed to make ordering straightforward and help pharmacies make informed purchasing decisions.

Developed with customer feedback at its heart, PHOENIX Gateway has been built around the principle that every click matters. The platform offers a simple, intuitive experience that enables pharmacy teams to quickly find the products they need and place orders with confidence.

PHOENIX Gateway focuses on delivering the features that customers have told us matter most. The platform has been designed to provide a straightforward ordering experience from day one, with a commitment to evolve over time in partnership with members and customers.

PHOENIX Gateway provides reimbursement information specific to each UK nation, including NHS reimbursement values, discount deduction and concessionary pricing where applicable. By bringing this information together at the point of ordering, the platform supports pharmacy teams in making informed purchasing decisions based on the information most relevant to them.

The platform also gives pharmacy owners greater control, with individual user logins and settings that allow access levels to be managed according to role and responsibility.

Future developments will be shaped by the experiences and feedback of those using the platform every day, ensuring PHOENIX Gateway continues to evolve in ways that genuinely support community pharmacy.

Rhys Martin, Head of Membership Proposition said;

“PHOENIX Gateway has been designed to keep ordering simple and straightforward because we know pharmacy teams are busy. We’ve focused on the features customers told us they value most, creating an ordering solution that delivers what they need today while giving us the flexibility to keep improving. This isn’t a finished product in the traditional sense, it’s the start of an ongoing journey. We’ll continue working closely with our members and customers to optimise the experience, refine existing functionality and introduce new features based on their feedback.”