As Valentine’s Day approaches, new research from Age UK has revealed a significant gap in how sexual health and intimacy are addressed for people aged over 50, with millions feeling their needs are ignored by healthcare professionals.
The findings have been released alongside the launch of Age UK’s first ever guide on sex, relationships and intimacy, part of a new initiative titled Still Got It, which aims to encourage more open conversations about sexual health as we age and to challenge long-standing stigma.
A lack of support and confidence
According to the charity’s research, five million people over the age of 50 believe their sexual health needs are overlooked by doctors or other medical professionals. Despite this, many are reluctant to raise concerns, with 4.1 million saying they would be too embarrassed to attend an STI test, and 3.9 million worrying about their sexual health and wellbeing.
The research also highlights that while three in five (59%) over 50s believe a healthy sex life remains important to relationships, nearly 10 million feel uncomfortable discussing the topic. A further 24% wish there was more information available about sex in later life, reflecting a clear demand for age-appropriate advice and support.
Dr Lis Boulton, Health and Care Policy Manager at Age UK, said that much of the available advice is targeted at younger people, leaving older adults feeling excluded. She explained that changes in health, circumstances and confidence can make it harder for people to seek support, sometimes leading them to feel they should no longer be discussing sex or intimacy at all.
Challenging stigma in society and healthcare
Age UK’s research suggests that stigma plays a major role, with nearly half of over 50s feeling that advertisers and brands ignore their sexual needs. This lack of visibility can have knock-on effects within healthcare, where patients may feel uncomfortable raising concerns or believe they will not be taken seriously.
The charity hopes its new guide will help transform attitudes towards ageing and sexual health, empowering people to seek advice, talk openly and make informed decisions about their wellbeing.
Relationships, intimacy and connection in later life
The research also explored relationships and dating, particularly around Valentine’s Day. For some, the day remains low-key, but for others it is very much about intimacy and connection. Around 3.3 million over 50s said their ideal Valentine’s Day would involve intimacy with a partner, while 1.2 million would like to try something new in the bedroom.
Almost one million people said they would spend the day looking for a new connection, reflecting a belief that it is never too late to find love. When it comes to meeting people, many still favour traditional approaches, with 42% hoping to meet someone while out and about, while others would consider joining social groups, taking a singles holiday or reconnecting with a former partner.
Despite this, the changing landscape of dating presents challenges. Nearly two-thirds of over 50s said modern dating apps would leave them feeling overwhelmed, and many lack confidence in their knowledge around topics such as erectile dysfunction, STIs, menopause and the link between intimacy and mental health.
A role for pharmacy teams
For community pharmacy teams, the findings highlight an important opportunity. Pharmacies are often one of the most accessible healthcare settings and can play a key role in supporting conversations around sexual health, signposting to appropriate services and providing reassurance in a trusted, confidential environment.
Michelle Collins, actress and supporter of the Still Got It campaign, said the initiative is about recognising that people do not change simply because they age. Having found love in her 50s, she said it is vital to challenge outdated assumptions and ensure people have access to information and support throughout later life.
Author and relationship columnist Tracey Cox added that many people enjoy more fulfilling relationships as they get older, and that the new guide offers practical, honest advice for those wishing to continue exploring intimacy and connection.
Accessing support
Age UK’s Guide on sex, relationships and intimacy is available to download at
For confidential advice or further support, Age UK’s Advice Line is available on
0800 169 6565.